Know Your Audience


Like a missionary.
Do you live like a missionary in your “Jerusalem”?
I know many conservatives balk at any talk of contextualizing the gospel. But let me ask you: do you preach out of an English translation of the Bible, does your church have a men’s ministry, does your church take your kids to summer camp? These are all ways that we contextualize the gospel. When I have traveled to various foreign mission fields I have often been given a list of terms and slogans that do not translate well in those countries. I have also sought to find things about those cultures that I could use to illustrate the gospel. That is contextualizing. If you have been in a coma under a rock you may not have noticed that in the last few decades America has become a mission field, filled with people who have no understanding of the gospel. May God bless our church with dedicated missionaries who are committed to reaching our “Jerusalem” – the good ol’ USA.

About the Author

Jason Robertson is a husband and a father and a pastor. He is dedicated to leading and equipping his the Church with God’s word and biblical theology for life ministry, using a combination of pastoral, church planting and evangelism experience. He holds a Master of Divinity from New Orleans Baptist Theological Seminary. He is experienced in church planting, evangelism, missions, and the training of pastors and Bible teachers. Jason has been preaching the gospel since 1985, serving the first ten years of ministry as a Southern Baptist itinerant evangelist out of Milldale Baptist Church in Zachary, LA which ordained him in 1993. He has preached in hundreds of churches in over 30 States and 4 countries. He planted churches in Siberia, Russia in the summers of 1993 and 1994. He founded Murrieta Valley Church in California, which he planted in cooperation with the SBC NAMB in 2001. He also teaches ministry students at California Baptist University. You can hear his sermons and read his manuscripts on sermonaudio.com. Just follow the link to "sermons" at the top of this page.